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Event Details
Branding has come a long way. From the simple rancher’s mark on the hind quarter of his cattle to the complex product lines offered by major CPG conglomerates, branding has grown from mere symbols to a process which drives relationships between businesses and consumers.
As marketers, we are constantly struggling with establishing, positioning and growing our brands in an increasingly cluttered marketplace. We have our challenges, our triumphs and the experiments, which lie in between.
Despite the organized chaos we navigate each day, there are some among us who rise to the top, and successfully marry intent to perception. They find the white space. They create indelible brand experiences, which move their audiences from awareness through loyalty and advocacy consistently and effectively to the astonishment of their peers. These are our mentors. The people we aspire to become. The professional marketers who not only succeed in driving results for their own companies, but push the envelope for our discipline overall.
Virgin America’s Porter Gale is one of those people. We will have the honor and privilege of her presence, insights on marketing and expertise on how to build and manage a brand.
Please join us on Friday, March 26 for a morning of brand building with Porter Gale.
What you’ll learn:
· How to find the white space in your industry and position your brand for success
· How to create or reinvent your category using your brand as a catalyst
· How to create competitive advantage in a crowded marketplace
· How to drive value from every customer interaction
· How to use social media to amplify your brand
· How to use your employee base to build brand from the inside out
Space is limited so register now!
Friday, March 26, 2010
7:30am-9:00am
(7:30am registration begins; Main program 8:00am to 9:00am)
Location:
Paramount Theater, Screening Room
560 Washington Street, Boston, MA
Parking available: The nearest T stops are Downtown Crossing (Red and Orange Lines) and Boylston (Green Line). Parking is available at the Boston Common Garage on Charles Street between Boylston and Beacon Streets.
Refreshments: Hot coffee and delicious pastries will be available
Admission: $65.00
AMA Members should enter your discount code for 40% savings.
Interested in joining the AMA Boston? Save on event admissions!
Go to MarketingPower.com and join today!
About the American Marketing Association (AMA):
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.
The Boston chapter of the American Marketing Association (AMA Boston), was formally founded in 1940. AMA Boston is dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With over 800 members, AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.
Attendee List
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Where
Paramount Theater, Screening Room
560 Washington Street
Boston,
MA 02111-1733
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